TikTok – Rock in Rio 2022

Date

September/2022

Location

Rio de Janeiro/RJ – Brazil

Project Category

Creative Conception – Architecture – Scenographic Project

THE PROJECT

For TikTok’s debut at a major Brazilian festival, the brand activations were designed to materialize the app’s digital language into five physical spaces and tactile experiences that were quick and intuitive to access while maintaining a playful appeal. The centerpiece, ‘TikTok Square’, was conceived as a reference and meeting point, complemented by interactive experience rooms and structured with vertical scenographic elements to encourage content creation in the platform’s native format. This strategy extended to other areas within the festival, including an exclusive lounge for guests and creators and backstage recording booths. The impact of the intervention solidified the brand’s presence in the country, resulting in TikTok becoming the most remembered brand by the public in that edition of the festival.
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In collaboration with Studio Curva and Agência Musicalize
Construction by Opção A Cenografia