Reveillon Heavy Love 2024

Date

December 2023 – January 2024

Location

Preá/Ceará – Brazil

Project Category

Stage Design – Scenographic Project – LED Design – Masterplan

THE PROJECT

For the Heavy Love New Year’s Eve parties in Preá (CE), the project encompassed everything from the beachfront masterplan to the creation of stages and bars based on local construction methods and sustainable logistics. The architecture merged regional materials, such as light wood slats and rope coverings, with the brand’s signature urban and minimalist aesthetic, prioritizing local labor and the proper disposal of materials for future reuse. The design was conceived to interact with both natural and scenic lighting, utilizing open-work elements and a rope pergola to define the dance floor, ensuring immersion and lightness while maintaining the grand scale required for the event.
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In collaboration with Studio Curva