Heavy Love 2024 Reveillon

Reveillon Heavy Love 2024

Date

December 2023 – January 2024

Location

Preá/Ceará – Brazil

Project Category

Stage Design – Scenographic Project – LED Design – Masterplan

THE PROJECT

For the Heavy Love New Year’s Eve parties in Preá (CE), the project encompassed everything from the beachfront masterplan to the creation of stages and bars based on local construction methods and sustainable logistics. The architecture merged regional materials, such as light wood slats and rope coverings, with the brand’s signature urban and minimalist aesthetic, prioritizing local labor and the proper disposal of materials for future reuse. The design was conceived to interact with both natural and scenic lighting, utilizing open-work elements and a rope pergola to define the dance floor, ensuring immersion and lightness while maintaining the grand scale required for the event.
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In collaboration with Studio Curva

Infos

MATHEUS PERELMUTTER (University of São Paulo/Brazil, 2019) is an architect specialized in temporary and scenographic spaces.

With a focus on live experiences and audiovisual productions, we design multidimensional and functional structures, merging aesthetic refinement with material consistency.

Through creative problem-solving techniques, we translate concepts into concrete, unique, and customized sensory experiences.

Capabilities/Expertise

Scenographic Architecture

Spatial material design merging built elements, furniture, analog and digital surfaces, lighting, and technology into an articulated environment.

Creative Direction

Conceptualization of the thematic and aesthetic universe that guides the project.

Stage Design

Infrastructure design for the performance space, integrating technical and plastic aspects to create the ideal support for the show’s movement and dynamics.

Spatial Organization

Site planning, flow management, and the overall spatial cohesion of the environment.

Technical Coordination

Mediating technical demands and requirements among different teams to ensure the integrity of the aesthetic concept and the proposed experience.

Production Management

Direct management of teams and vendors, ensuring excellence in delivery and fidelity to the original design.

While each service can be requested individually, the true value lies in the integration of all these fronts; we always work with a holistic vision of the project.

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matheus perelmutter

stage/set design, scenography, ephemeral architecture