Ivete Sangalo - ‘Tudo Colorido’

Ivete Sangalo – “Tudo Colorido” Tour

Date

2021-2023

Location

National Tour (Brazil)

Project Category

Scenographic – LED Design

Link A

Concert Teaser 1

Link B

Concert Teaser 2

THE PROJECT

The main challenge of this project was to conceive a high-impact visual set that was replicable across different scales for a national tour. The solution consisted of a custom design using conventional LED panels and adjustable platforms available for rent nationwide, optimizing logistics and reducing transportation costs. The tour’s iconic element is a large, frame-shaped central portal, connected to vertical panels and elevated levels that dynamize the artist’s performance through tailor-made visual content. The musicians were positioned on side platforms rotated at 45 degrees to create a sense of density on stage (a specific demand from the artist). The entire system was detailed in an executive manual featuring four modular versions, ranging from large-scale shows to pocket formats and festivals, allowing the structure to adapt quickly to any technical reality.
—–

In collaboration with Studio Curva
Construction by A77 Lab

Infos

MATHEUS PERELMUTTER (University of São Paulo/Brazil, 2019) is an architect specialized in temporary and scenographic spaces.

With a focus on live experiences and audiovisual productions, we design multidimensional and functional structures, merging aesthetic refinement with material consistency.

Through creative problem-solving techniques, we translate concepts into concrete, unique, and customized sensory experiences.

Capabilities/Expertise

Scenographic Architecture

Spatial material design merging built elements, furniture, analog and digital surfaces, lighting, and technology into an articulated environment.

Creative Direction

Conceptualization of the thematic and aesthetic universe that guides the project.

Stage Design

Infrastructure design for the performance space, integrating technical and plastic aspects to create the ideal support for the show’s movement and dynamics.

Spatial Organization

Site planning, flow management, and the overall spatial cohesion of the environment.

Technical Coordination

Mediating technical demands and requirements among different teams to ensure the integrity of the aesthetic concept and the proposed experience.

Production Management

Direct management of teams and vendors, ensuring excellence in delivery and fidelity to the original design.

While each service can be requested individually, the true value lies in the integration of all these fronts; we always work with a holistic vision of the project.

0%

matheus perelmutter

stage/set design, scenography, ephemeral architecture

Ivete Sangalo – ‘Tudo Colorido’