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Ivete Sangalo – The Town 2025

Ivete Sangalo – The Town 2025

Date

September/2025

Location

Autódromo de Interlagos – São Paulo/SP – Brazil

Project Category

Scenographic Project

THE PROJECT

The scenography for Ivete Sangalo at The Town festival in 2025 balanced a sense of visual grandeur with the need for a wide stage to allow for the free movement of the artist and her dancers. The core solution involved unfolding the stage surface into multiple levels, utilizing a large background catwalk and positioning the entire band on side platforms to ensure full visibility of the musicians without obstructing the central area. By cladding these structures in LED panels and applying visual content that engaged with the architectural geometry, a dynamic ‘digital scenography’ was created, allowing for a wide range of uses. To prioritize the freedom of movement for the artist and her dancers, the entire central area was kept clear, featuring a modular staircase as the only built element; this could assume various configurations to create diverse scene movements. Designed for the logistical viability of a national tour, the solution was developed prioritizing rentable equipment and layouts adaptable to different stage sizes.
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In collaboration with Studio Curva
Construction by Gaia Cenografia

3D Rendering
3D Rendering
3D Rendering

Infos

MATHEUS PERELMUTTER (University of São Paulo/Brazil, 2019) is an architect specialized in temporary and scenographic spaces.

With a focus on live experiences and audiovisual productions, we design multidimensional and functional structures, merging aesthetic refinement with material consistency.

Through creative problem-solving techniques, we translate concepts into concrete, unique, and customized sensory experiences.

Capabilities/Expertise


Scenographic Architecture

Spatial material design merging built elements, furniture, analog and digital surfaces, lighting, and technology into an articulated environment.

Creative Direction

Conceptualization of the thematic and aesthetic universe that guides the project.

Stage Design

Infrastructure design for the performance space, integrating technical and plastic aspects to create the ideal support for the show’s movement and dynamics.




Spatial Organization

Site planning, flow management, and the overall spatial cohesion of the environment.

Technical Coordination

Mediating technical demands and requirements among different teams to ensure the integrity of the aesthetic concept and the proposed experience.

Production Management

Direct management of teams and vendors, ensuring excellence in delivery and fidelity to the original design.




While each service can be requested individually, the true value lies in the integration of all these fronts; we always work with a holistic vision of the project.


Got a vision? Let’s make it happen