TikTok – Rock in Rio 2022 | matheus perelmutter

TikTok – Rock in Rio 2022

Date

September/2022

Location

Rio de Janeiro/RJ – Brazil

Project Category

Creative Conception – Architecture – Scenographic Project

THE PROJECT

For TikTok’s debut at a major Brazilian festival, the brand activations were designed to materialize the app’s digital language into five physical spaces and tactile experiences that were quick and intuitive to access while maintaining a playful appeal. The centerpiece, ‘TikTok Square’, was conceived as a reference and meeting point, complemented by interactive experience rooms and structured with vertical scenographic elements to encourage content creation in the platform’s native format. This strategy extended to other areas within the festival, including an exclusive lounge for guests and creators and backstage recording booths. The impact of the intervention solidified the brand’s presence in the country, resulting in TikTok becoming the most remembered brand by the public in that edition of the festival.
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In collaboration with Studio Curva and Agência Musicalize
Construction by Opção A Cenografia

Infos

MATHEUS PERELMUTTER (University of São Paulo/Brazil, 2019) is an architect specialized in temporary and scenographic spaces.

With a focus on live experiences and audiovisual productions, we design multidimensional and functional structures, merging aesthetic refinement with material consistency.

Through creative problem-solving techniques, we translate concepts into concrete, unique, and customized sensory experiences.

Capabilities/Expertise

Scenographic Architecture

Space design merging built elements, furniture, analog and digital surfaces, lighting, and technology into an articulated and immersive environment.

Creative Direction

Conceptualization of the thematic and aesthetic universe that guides the project.

Stage Design

Infrastructure design for the performance space, integrating technical and plastic aspects to create the ideal support for the show’s movement and dynamics.

Spatial Organization

Site planning, flow management, and the overall spatial cohesion of the environment.

Technical Coordination

Mediating technical demands and requirements among different teams to ensure the integrity of the aesthetic concept and the proposed experience.

Production Management

Direct management of teams and vendors, ensuring excellence in delivery and fidelity to the original design.

While each service can be requested individually, the true value lies in the integration of all these fronts; we always work with a holistic vision of the project.

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matheus perelmutter

stage/set design, scenography, ephemeral architecture

TikTok – Rock in Rio 2022